Source™ Watch & Shop™ software gives users the ability to create Source Activated Moments (SAMs) for their products in which customers are presented with products and ability to purchase within the video. Product information related to the products in real time while the customers are viewing the video content. The Watch & Shop™ Block supports Shopify and Magento stores using either PayPal or Stripe payment processors.
This can be done using the Watch & Shop™ Block:
Select the Watch & Shop™ Block from the library of blocks by clicking the number of blocked desired (+) and clicking OK. This will add it to the SAM:
Once selected, open the Watch & Shop™ Block, and in the URL field, enter the offer or promotion URL for the product or products to be included:
Once entered the SAM preview will display that offer or promotion and ability to change settings such as background color and size.
Once saved, the product or products will appear as part of the video via a consumer interactive experience delivered via the Sourcesync.io platform as seen here:
Analytics
As with all other Blocks in a SAM, and the SAM itself, the Source Pulse engine, tracks all user interactions with the blocks such as:
- SAM Preview is displayed.
- SAM has been opened.
- SAM has been closed.
- Duration of SAM being open.
- Action within a SAM such as clicking an action button or hyperlink.
- UTM Parameters available in URL fields in Action and Image Blocks.
And because Watch & Shop™ is an App, it is tracking:
- User selection
- What is in the cart.
- Number of items in the cart.
- Total amount spent.
As part of the Pulse Analytics reporting. Combining these unique analytics with the standard video analytics that includes, device, operating system, percentage of video played, etc. a fuller picture of the customer journey can be understood.