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Key Concepts

Library​

The Library is the central repository where all media assets are stored and organized. It serves as the backbone of Kurator, allowing users to manage and access their media content efficiently. Assets in the Library can include videos, images, audio files, documents, and other digital media. The Library supports comprehensive metadata tagging, making it easy to search for and retrieve specific assets.

Activations​

Activations refer to the specific events or instances where media assets are utilized or deployed. This could include marketing campaigns, social media posts, live events, or any scenario where media content is actively used. Activations track the usage and performance of media assets, providing insights into how and where content is being leveraged.

Productions​

Productions are the projects or workflows involved in creating media content. This encompasses everything from initial concept development to final editing and post-production. Productions in Kurator help organize and manage the various stages and components involved in media creation, ensuring a streamlined and efficient production process.

Distributions​

Distributions are the channels and methods through which media content is delivered to the audience. This can include publishing to social media platforms, distributing through email campaigns, broadcasting via television, or streaming online. Kurator tracks and manages distributions to ensure that content reaches the intended audience effectively.

Live Productions​

Live Productions refer to real-time media events such as live streaming, broadcasts, or live performances. Kurator supports the planning, execution, and management of live productions, ensuring that all aspects of the live event are coordinated and executed smoothly. This includes managing live feeds, real-time editing, and audience interaction.

Timelines​

Timelines provide a chronological view of media assets, productions, and activations. They help users visualize the sequence and duration of events, making it easier to plan and manage projects. Timelines in Kurator can be used to track the progress of productions, schedule activations, and monitor the lifecycle of media content.

Campaigns​

Campaigns are coordinated efforts to promote products, services, or initiatives using media content. In Kurator, campaigns organize and manage all related activities, assets, and metrics. This includes planning the campaign, creating and curating content, scheduling activations, and analyzing performance metrics to gauge the campaign’s success.

Pulse​

Pulse is Kurator’s feature for monitoring the real-time performance and engagement of media content. It provides analytics and insights into how content is being consumed and interacted with by the audience. Pulse helps users understand the impact of their media content, identify trends, and make data-driven decisions to optimize future activations and campaigns.

Account Organization and Properties​

Account Organization refers to how users and their permissions are structured within Kurator. This includes managing user roles, access levels, and organizational units. Properties in Kurator are specific attributes associated with media assets, productions, and other entities. These properties can include metadata fields such as title, description, tags, and custom fields defined by the user. Proper management of account organization and properties ensures that the right users have access to the appropriate resources and that all media assets are accurately described and categorized.