What is a Distribution?
Distributions in SourceSync serve as versatile containers for monetizing and syndicating content from productions, activations, and data. They provide a controlled framework for delivering content to various endpoints while allowing content owners to apply rules-based monetization strategies and maintain control over their assets. Distributions enable content owners to customize content for different platforms, target specific audience segments, and track performance metrics effectively.
Examples of Use Cases
1. Distribution Flexibility and Control
Example: A content owner wants to distribute a video production to multiple streaming platforms, each with different UI requirements and audience preferences. Using distributions, they can tailor the video presentation for each platform, ensuring the best user experience while maintaining control over the content.
2. Language and Audience Segment Customization
Example: A global brand wants to launch a marketing campaign targeting different regions with varying language preferences. By leveraging distributions, they can customize the call-to-action and content language for each audience segment, ensuring higher engagement and conversion rates.
3. Syndication to External Properties
Example: An entertainment company wants to syndicate their video content to partner websites like BKFC.com and MotorTrend.com. Distributions allow them to package the content according to the design and audience preferences of each external property, expanding their reach and engaging with a broader audience.
4. Rules-Based Monetization Strategies
Example: A media company wants to implement specific monetization rules for their video content, such as geographic restrictions and activation rules. Distributions enable them to apply these rules within the container, ensuring the content is monetized according to their desired parameters while protecting their intellectual property.
5. Enabling Additional Activations
Example: A content owner distributes an interactive video with embedded activations to a partner website. The partner wants to add their own activations without violating the original content's rights. Distributions allow for this flexibility, fostering collaboration and enhancing the user experience.
6. Billable and Event-Capturing Container
Example: A content owner wants to track and monetize their video content by capturing audience engagement and activation performance data. Distributions serve as billable containers that enable the content owner to monitor relevant metrics and optimize their monetization strategies based on the captured data.
By using distributions, content owners can ensure their content is delivered in the most effective and engaging way, tailored to the specific needs of different platforms and audiences while maintaining control and maximizing revenue opportunities.