Skip to main content

Targeting

Kurator offers a variety of targeting features designed to enhance your content's effectiveness and track user engagement. These features help you define and measure the impact of your content precisely.

IAB Categories and Keywords​

IAB Categories and Keywords in Kurator are created manually or through AI processing to allow for precise targeting by the campaign service. These categories and keywords are general assignments stored at the container level of a production. Users can add time-aligned categories and keywords within the production timeline, enabling targeted and relevant content delivery.

Key Features​

  • Manual Creation: Users can manually define categories and keywords, providing complete control over the targeting information assigned to their productions.
  • AI Processing: Categories and keywords can also be generated through AI processing, offering automated and efficient assignment based on content analysis.
  • Container-Level Storage: These assignments are stored at the container level, ensuring that targeting information is linked to the correct production context.
  • Time-Aligned Targeting: Users can add categories and keywords that are aligned with specific times within the production timeline, allowing for more precise targeting based on the content's temporal context.

Impression Pixels​

Implement tracking pixels to measure views and impressions. These pixels allow you to track how often your content is viewed, providing essential data on reach and audience engagement. Simply enter the url for your impression pixel and click the add button. Make sure you provide a full url as shown in the example below

VAST​

VAST (Video Ad Serving Template) settings in Kurator allow you to track user engagement with video ads through the use of quartile pixels. Quartile pixels provide detailed tracking at key points in the ad viewing process, giving you insights into viewer behavior and ad performance.

Quartile Pixel Tracking​

  1. Start Quartile

    • This tracks when the video ad starts playing.
    • You may add up to 2 pixel URLs to capture data at this point.

  2. First Quartile

    • This tracks when 25% of the video ad has been viewed.
    • You may add up to 2 pixel URLs to capture data at this point.

  3. Midpoint

    • This tracks when 50% of the video ad has been viewed.
    • You may add up to 2 pixel URLs to capture data at this point.

  4. Third Quartile

    • This tracks when 75% of the video ad has been viewed.
    • You may add up to 2 pixel URLs to capture data at this point.

  5. Complete

    • This tracks when the video ad has been viewed to completion.
    • You may add up to 2 pixel URLs to capture data at this point.

How to Use​

  1. Enter Pixel URLs:

    • For each quartile, you can enter up to 2 pixel URLs.
    • These URLs will be triggered at the corresponding points in the video ad.

  2. Add Pixel URLs:

    • Use the "Add" button next to each quartile to input your pixel URLs.
    • Ensure that the URLs are correctly formatted and active.

By configuring quartile pixels, you can gain granular insights into ad performance and viewer engagement, helping you optimize your video ad strategies effectively.