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Introduction

Pulse is an analytics service within the Kurator platform designed to help users understand production, distribution, activation, and campaign performance.

Pulse provides insights into video content interaction, including:

  • Reach - How many time a video has been started by an end user
  • User - How many unique users have actually viewed your content which helps to understand the true Reach
  • Start - How many times a video has started

Pulse tracks user interactions with activations, covering:

  • Display - How many times an activation has been shown to users
  • Touch - How many times a user has clicked on an activation to view the details
  • Action- How many times a user has clicked on a button inside the activation
  • ClickOut - How many times an activation preview was used to redirect the user to an external site

Moment Analytics​

Pulse offers insights on Source Activated Moments (SAMs), focusing on:

  • Click Through Rate (CTR) - What is the % of users that clicked on an advertisement or activation divided by the total number of impressions shown
  • Action Rate (AR) - What is the % of users that clicked on a button within the activation divided by the total number of users that opened the activation.

Pulse synthesizes this data to present a comprehensive view of campaign impact, user engagement trends, and content strategy efficacy. This service helps brands and agencies maximize the ROI of their digital campaigns through the SourceSync platform.