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Key Concepts

This document outlines the fundamental concepts of the SourceSync platform, which is designed to enhance interactive video content creation, management, monetization, and analysis. Each key component plays a crucial role in the ecosystem, enabling users to efficiently produce, distribute, and analyze content.

Organizations​

Organizations are overarching entities that manage multiple brands or publishers under a single umbrella. They are critical for managing access, sharing resources, and maintaining control across various properties.

Key Features:​

  • Centralized Control: Manage settings and configurations across multiple properties.
  • Asset Sharing: Facilitate the sharing of assets and resources between different properties within the organization.
  • Ownership Transfer: Enable the transfer of property ownership between organizations without data loss.

Properties​

Properties act as containers for specific brands or projects, organizing all related Productions, Activations, Campaigns, and Distributions. They ensure that each brand's content is managed and developed independently within its digital space.

Key Features:​

  • Brand-specific Environments: Tailor tools, assets, and settings to align with specific brand guidelines.
  • Resource Management: Centralize the management of assets, activations, and user permissions within each property.

Productions​

Productions are projects within a property that organize metadata for content creation. They can represent various types of content such as videos, music, live streams, or presentations.

Key Features:​

  • Content Organization: Link assets, activations, fingerprints, and data.
  • Version Control: Manage different versions of a production for localization or compliance with restrictions.

Activations​

Activations are interactive elements within a video that engage viewers, such as clickable ads or embedded purchase options.

Key Features:​

  • Viewer Engagement: Enhance the interactive experience directly within the video content.
  • Customization: Dynamically adjust activations based on viewer behavior or predefined rules.

Distributions​

Distributions define how Productions are syndicated and monetized, acting as strategies to deploy content to intended audiences.

Key Features:​

  • Controlled Syndication: Manage how content is displayed and monetized across platforms.
  • Content Tailoring: Customize distributions according to target audience or platform requirements.

Campaigns​

Campaigns are targeted marketing efforts within Properties designed to promote products or services through strategic activation placement.

Key Features:​

  • Targeted Advertising: Deliver personalized advertising based on viewer data.
  • Analytics: Track campaign performance to optimize strategies and improve outcomes.

The Embedder​

The Embedder is a tool that simplifies the addition of interactive elements into videos, enhancing user engagement without complex development.

Key Features:​

  • Ease of Use: Intuitive interface for adding interactivity.
  • Flexibility: Offers various customization options to fit the video content and viewer interactions.

Pulse​

Pulse is a comprehensive analytics service that provides insights into how different elements of video campaigns contribute to overall performance.

Key Features:​

  • In-depth Analytics: Track engagement, activation interactions, and user behaviors.
  • Actionable Insights: Use data to optimize content delivery and viewer engagement strategies.

Conclusion​

Understanding these key concepts is essential for leveraging the full capabilities of the SourceSync platform to create, manage, and monetize interactive video content effectively. Each component is designed to work seamlessly together, providing a robust toolkit for digital content creators and marketers.