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Introduction

Activations (Source Activated Moments) empower you to create dynamic, contextual experiences that engage your audience at exactly the right moment. Whether you're looking to increase conversions, enhance user engagement, or deliver personalized content, SAMs provide the tools you need to succeed.

Key Platform Capabilities​

1. Smart Content Delivery​

  • Create engaging overlays, modals, and in-content experiences
  • Deliver personalized messages based on user behavior
  • Seamlessly integrate with your existing content
  • Maintain brand consistency across all touchpoints

2. Precision Targeting​

  • Reach users based on their behavior and preferences
  • Target by device, location, and user segments
  • Control timing and frequency of experiences
  • Create sophisticated targeting rules

3. Campaign Integration​

  • Align activations with marketing campaigns
  • Coordinate messaging across channels
  • Track campaign performance
  • Optimize based on real-time data

4. Production Timeline Management​

  • Schedule activations with precision
  • Manage multiple instances across productions
  • Coordinate content delivery
  • Control the user journey

Getting Started​

Understanding Activations​

An activation is more than just a message or overlay - it's a carefully crafted moment in your user's journey. Key components include:

  1. The Experience

    • Visual design and layout
    • Interactive elements
    • Content and messaging
    • Call-to-action

  2. The Context

    • Trigger conditions
    • Target audience
    • Display timing
    • Integration points

  3. The Outcome

    • Engagement metrics
    • Conversion tracking
    • Performance analysis
    • Optimization opportunities

Success Strategies​

Best Practices for Impact​

  1. Start with Strategy

    • Define clear objectives
    • Identify target audiences
    • Plan content strategy
    • Set success metrics

  2. Build Effectively

    • Use templates for consistency
    • Follow design guidelines
    • Test thoroughly
    • Iterate based on data

  3. Optimize Continuously

    • Monitor performance
    • A/B test variations
    • Gather user feedback
    • Refine targeting

Implementation Path​

Phase 1: Foundation​

  • Set up your first activation
  • Learn platform basics
  • Establish workflows
  • Define metrics

Phase 2: Expansion​

  • Create multiple activations
  • Integrate with campaigns
  • Implement targeting
  • Begin optimization

Phase 3: Mastery​

  • Advanced targeting
  • Complex workflows
  • Performance optimization
  • Analytics mastery

Ready to Begin?​

💡 Pro Tip: Begin with a simple activation to learn the platform, then gradually incorporate more advanced features as you become comfortable with the basics.

Need Support?​

Each guide includes:

  • Step-by-step instructions
  • Pro tips and best practices
  • Real-world examples
  • Troubleshooting help

Remember: The key to successful activations is understanding your users and delivering value at the right moment. Let this guide help you achieve that goal.