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Creating Activations

Understanding the Creation Process​

Creating an effective activation involves more than just design - it's about crafting an engaging moment in your user's journey. This guide will walk you through the strategic approach to creating your first activation.

Planning Your Activation​

Define Your Goals​

Before starting, consider:

  • What action do you want users to take?
  • When is the best moment to engage?
  • How will you measure success?
  • What is your target audience?

Choose Your Approach​

Two paths to creation:

  1. Template-Based: Quick start with proven designs
  2. Custom Build: Full control over every aspect

Creating Your Activation​

Step 1: Initial Setup​

Access the Creation Flow​

  1. Click the "New" button in the top navigation
  2. Select "Activation" from the creation menu
  3. Enter a descriptive name for your activation

Choose Your Starting Point​

  • Browse available templates
  • Preview template designs
  • Select based on your goals
  • Or start with a blank canvas

💡 Pro Tip: Templates aren't just shortcuts - they're proven patterns. Consider starting with a template and customizing it to your needs.

Step 2: Visual Design​

Layout Configuration​

  • Select from layout presets
  • Adjust positioning
  • Set responsive behavior
  • Configure spacing

Content Elements​

  • Add and style text
  • Upload and position images
  • Configure buttons and links
  • Set up forms if needed

Style Settings​

  • Apply your brand colors
  • Choose typography
  • Set backgrounds
  • Configure borders and shadows

💡 Pro Tip: Focus on mobile-first design - ensure your activation looks great on smaller screens before expanding to larger displays.

Step 3: Behavior Configuration​

Display Rules​

  • Set entry timing
  • Configure exit conditions
  • Define display frequency
  • Manage animations

Interaction Settings​

  • Configure click actions
  • Set up form handling
  • Define success states
  • Manage error scenarios

Advanced Behaviors​

  • Set up conditional logic
  • Configure dynamic content
  • Manage state changes
  • Handle edge cases

Step 4: Targeting Setup​

Audience Definition​

  • Select target segments
  • Set geographic rules
  • Configure device targeting
  • Define user conditions

Context Rules​

  • Set page-level triggers
  • Configure scroll conditions
  • Define timing rules
  • Set frequency caps

💡 Pro Tip: Start with broader targeting and refine based on performance data.

Step 5: Integration Configuration​

Campaign Settings​

  • Link to campaigns
  • Set priority rules
  • Configure distribution
  • Manage instances

Production Timeline​

  • Set display schedule
  • Configure instances
  • Manage positioning
  • Set duration rules

Testing Your Activation​

Preview Phase​

  1. Test on different devices
  2. Verify all interactions
  3. Check responsive behavior
  4. Validate targeting rules

Quality Checklist​

  • Content is error-free
  • All links work correctly
  • Forms submit properly
  • Targeting rules verified
  • Analytics tracking confirmed

Publishing Process​

Pre-Launch Verification​

  1. Final content review
  2. Technical validation
  3. Targeting confirmation
  4. Analytics setup check

Launch Steps​

  1. Click "Review" for final check
  2. Address any warnings
  3. Click "Publish" to go live
  4. Monitor initial performance

Post-Launch Success​

Monitoring​

  • Watch key metrics
  • Check user feedback
  • Monitor technical performance
  • Track goal completion

Optimization​

  • Analyze performance data
  • Test variations
  • Refine targeting
  • Adjust timing

💡 Pro Tip: Success with activations comes from continuous learning and optimization. Use your first activation as a learning opportunity to understand what works best for your audience.

Remember: The goal is to create value for your users while achieving your business objectives. Take time to plan, test thoroughly, and optimize based on real data.